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There was a time when Kat Von D and her namesake beauty brand ruled the makeup world, from Sephora shelves to YouTube videos.. More recently, however, the company and its tattoo-artist founder have essentially become taboo in the beauty industry. Influencers stopped reviewing Kat Von D products after a slew of scandals, and consumers claimed to boycott the brand in response to Von D's feuds.


Kat Von D Just Sold Her Namesake Beauty Brand I Celebrity Love

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Kat Von D's former makeup line is rebranding once again after the celebrity tattoo artist sold her share of the company in 2020.. On Tuesday, the vegan cosmetics brand — formerly known as Kat Von D Beauty and KVD Vegan Beauty — relaunched its website and social-media accounts with a new name and shiny aesthetic.. According to the company, its name is now KVD Beauty, and the initials now.


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Kat Von D's former makeup brand has a new name: KVD Beauty. The rebrand was announced on Wednesday via the brand's website and Instagram page. According to the company, the KVD initials in its name and branding now stand for Kara, Veritas, and Decora — or Value, Truth, and Beauty. The company was formerly known as KVD Vegan Beauty, and Kat.


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